A capable business, a contract it could deliver standing on its head, and a losing score. It happens constantly, and it is almost never about the company. It is about what an evaluator can find on the page.
Read the full briefing notes
In this film Eoin Barlow walks through a real mobilisation question, an answer of the kind we see every week, and what the same answer looks like once the evidence that was already true has been written down. Same company. Same contract. Nothing invented. Two scoring bands, on a criterion worth 30% of the marks.
WHAT THE RULES ACTUALLY SAY
The Procurement Act 2023 came into force on the 24th of February 2025 and applies to procedures commenced by a tender notice on or after that date.
Section 19: the contract goes to the most advantageous tender. The word economically was deliberately dropped from the old test, to make clear that price does not automatically lead.
Section 23: award criteria must relate to the subject matter of the contract, be sufficiently clear, measurable and specific, and be a proportionate means of assessing tenders having regard to the nature, complexity and cost of the contract.
Section 23(3)(a): the authority must set out how tenders will be assessed and the relative importance of each criterion. The marking scheme is published before you write.
THE FOUR HABITS THAT COST CAPABLE FIRMS MARKS
This part is our opinion, drawn from our own review work, and the film says so on screen.
1. The unquantified promise. "We will ensure a smooth transition." Nothing there to mark.
2. Assertion without evidence. "We are highly experienced." Probably true, unprovable from the page.
3. The unanswered question. It asked how you would do it. The answer says you have done it before.
4. Delivery with no mechanism. What will happen, with no who, no when, and nothing on what happens when it slips.
THE FEEDBACK YOU ARE ENTITLED TO, AND ALMOST NOBODY USES
Section 50 of the Act: an assessment summary goes to every supplier that submitted an assessed tender, before the contract award notice is published, and to everybody at the same time.
Regulation 31 of the Procurement Regulations 2024: that summary must give the score for each award criterion, with an explanation that references the content of your tender, plus your total and any sub-totals. If you were unsuccessful it must also carry the most advantageous tender's scoring information, so you can see where the gap actually was.
That is a marked paper, free, on a real contract, written by the people who scored you.
THE CLOCK
The standstill period is 8 working days, and it starts on publication of the contract award notice, not when your assessment summary arrives. Read it the day it lands.
CHAPTERS
0:00 The gap nobody talks about
0:42 What is actually being scored
1:20 What the rules actually say
2:29 The four ways a good answer goes wrong
3:36 A real answer, before
4:34 How an evaluator reads it
5:25 The same answer, rewritten
6:28 What actually changed
7:03 Why the maths is brutal
7:38 The feedback you are entitled to
8:37 The clock that catches people out
9:10 What to do on the next one
10:20 Glaxtons
SOURCES
Procurement Act 2023, sections 19, 23, 50 and 51
Procurement Regulations 2024, regulation 31
Welsh Government guidance: assessing competitive tenders, and assessment summaries
Cabinet Office Procurement Pathway guidance on standstill periods
IMPORTANT
General information about public procurement. Not legal advice, and not advice on any specific procurement. The example answer is written for this film and is not any supplier's text. The 0 to 4 scale shown is a typical published scale, not a statutory one: the authority publishes its own methodology under section 23(3)(a).
ABOUT GLAXTONS
We are public procurement experts. We also work as a bid and business development partner: tender strategy, market entry, framework and DPS readiness, compliance, tender readiness, business funding, capability statements, pipeline and outreach.
If you have lost a contract you think you should have won, send us the response and the assessment summary that came back with it. We will tell you what actually cost you the marks. The first conversation is free.
glaxtons.co.uk
020 3668 5488
info@glaxtons.co.uk
Glaxtons Consulting Limited, 3 More London Place, London SE1 2RE. Company number 12065176.
Presented by Eoin Barlow, Senior Bid Consultant.
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